WebInvent – Web Services | Digital Marketing | Business Productivity | Application Development | WordPress | E-commerce Development

Website Security: Protecting Your Business Online

In the digital age, having a website is crucial for brand awareness and a valuable online presence. The security of a website is one of the primary concerns for a customer interested in your product or service. Having consumer confidence and trust will help the business generate more conversions. It becomes imperative to have a protected website where the customers can indulge in a seamless user experience. An unsafe site can hamper the business’s reputation and repel customers.

Neglect in security measures can lead to irreversible harm that can cause a shutdown of any business. It’s never too late to invest in website security to stay safe from cyber crimes.

Let us understand a few tenets of a safe website

Selecting the right hosting:

In the initial stage of a business, a website is the best option to reach out to the target audience. To do so, the business must choose a capable hosting provider that can convey advanced security features. With unique advantages from a provider, the business can improve its website and keep it updated with the latest version of applications. The hosting service provider will have different versions of web security as DDoS (Denial of service) or WAF (web application firewall). Having WAF can be essential for a website as it averts website breach attempts. WAF monitors any type of SQL (Structured query language) injections or cross-site scripting to safeguard the website from external attacks. An efficient hosting provider can maintain the website’s online security to keep company and user data safe.

Choosing a Content Management System (CMS):

A CMS tool is used to build and structure a website. It is also useful for managing any future content that will be required for the website. Such CMS tools are continuing to upgrade to meet user requirements, enhance security, and function accordingly. A robust CMS system should be in place to keep website data secure from minuscule gap vulnerabilities. It helps defend the website from hasty cyberattacks with the help of the latest software versions. Some of the well-known CMS platforms such as WordPress, and Joomla are secure, and user-friendly and facilitate convenient upgrades and modifications for the development and marketing staff.

Selecting and maintenance of add-ons and plugins:

A website add-on or plugin enhances user engagement, experience, and retention. However, an excess of such add-ons or plugins can slow down the website drastically. The website becomes vulnerable to risks and delayed responsiveness. Regular updates and maintenance of add-ons and plugins can minimize the chances of such defects in a website. Even third-party extras must be examined thoroughly before uploading them to your website. It needs regular assessment for undisrupted services. Outdated add-ons or plugins can cause security hazards.

Restrict access levels:

A business requires different tiers of expertise that would contribute towards a website and its services. Building a restricted access system gives maintained control to each personnel as per their role in the website. It enables the authorities to supervise the work and safeguard the company and user data. Specific areas can be prohibited to deter malfunction and crashes. Assessing separate login access systems can manage sudden tweaks in the system and look out for minor errors before publishing the post/content. The maximum access and authority lie with the owners or additional higher-ups who manage the website modifications. This method helps in preventing the breakdown of the entire system.

Ensure a reliable password:

Online cyberattacks and data breaches are mostly caused by ineffective passwords which are either too predictable or easy to crack. This hampers a business severely but it can be avoided by using ethical password practices for different personnel working on the website. It is suggested by cybersecurity experts that the users must have a strong distinct password for each platform. For this, they can use different letters, numbers, characters, and symbols. Another technique to impede cyberattacks is adopting two-factor authentication for any login attempt on the website. This additional security can help determine an approved login as a security criterion.

Maintain an automated Backup system:

A website needs an investment of your time and money to run it successfully and drive traffic. However, the servers that these websites rely on, can fail at times. Ensuring a backup strategy is the best solution for such contingencies. It can help revive any lost data or core materials from a website. The error that initially caused the crash can be identified with the inspection while keeping all the sensitive user data safe with an automatic backup system. A central server can be utilized to safely retain all the information and material. Automatic backups are easily installed and need regular updates for best results.

Update security subscriptions:

The service provider or CMS delivers security subscriptions that require to be restored promptly. If the subscription renewals are neglected, the website is open to all kinds of jeopardies. Updating the subscription becomes a periodic priority so that malware cannot break through and destroy the database. Keeping a log track of each subscription will enable you to choose integral updates and manage them on time. You can also choose auto-renewal or alert options for effective usage.

Enable SSL security:

Any interested customer can be converted if the website has a secure transaction function in place. Secure socket layer (SSL) certificates are used to safeguard any online transaction. When the website requests user data, the interchange is verified and transferred with the SSL feature that is delivered by your host. Unencrypted data can be misused or tracked by hackers, but SSL enables the user and website to exchange sensitive data with end-to-end encryption. Websites using HTTPS are more secure and it indicates a trusted feature of any website which is a vital measure in business.

Avoid external source linking:

The website advertisements can be altered by spammers. They can use open links or redirect links to hack any web traffic directed to your website and spam your website. This can happen by clicking on any suspicious or plain links that look less likely to have risks. They can transform the host link into a spammy link and hijack the website to showcase unauthorized advertisements. This can be avoided by using firewalls and security features from your host.

Few reasons why cybercriminals might attack your website

A website data breach can hamper the brand reputation which in turn loses customers’ trust and retention. Thus, it becomes crucial to know about various vulnerable gaps in your website and seal them in time to avoid a breach.

  • Some hackers breach the website to redirect the traffic to another website through malicious links.
  • To devoid the website of any traffic or organic rankings to eliminate competition.
  • They can try stealing valuable business data or customer credentials. This also includes their card details or bank details.
  • Hackers can also redirect malware on user devices through an infected website link.
  • Ruining the brand reputation for an agenda. They could update the website with inappropriate content or controversial content that repels users.
  • Gaining access to restricted data from caches, cookies, and session logins.
  • The hackers can jam in malicious codes on a website to control it from the backend.
  • It could be used to send spam emails to various users and disrupt a service.

Some of the security risks that websites face

  • Search Query Language (SQL) injections: This type is attack is most commonly used by hackers where they insert malicious codes in the website input field to break through the system and access the underlying database. From there, the hackers can take out any sensitive company or user data for criminal activity.
  • Distributed Denial of Service (DDOS) attacks: The agenda behind this type of attack is to overload a server with external traffic and prevent it from functioning. The attack will seize the server offline by sending huge amounts of fake traffic through different IPs. This ultimately causes the server to crash and shut down. It can damage a business severely if not taken preliminary measures to evade it.
  • Ransomware: It is a type of malware that is encrypted into any file on the website. Once this is done, the initiator can ask for a ransom amount for decryption. The website stays offline or unusable till it is decrypted by the hacker. These attacks drain a website’s expense and are time-consuming. You can recover access to your data only after paying the ransom amount. Such attacks are not very common but are haphazard to any business.
  • Cross-Site Scripting (XSS): A website is injected with malicious Javascript code that stays unrecognized. The user visiting the site will be attacked with XSS to send them a malicious code or script. The hacker can then view the user’s information such as address, card details, and bank information. The HTML page can be rewritten to infect any website or user data.
  • Reusing credentials: A hacker can use hijacked credentials for website log in or access. It has been used by hackers relating that most people reuse their passwords for most websites and online services. The hacker can misuse such credentials to log into various websites and incur additional damage by exploiting user and company data.

What is meant by web security?

In the online world, multiple threats can harm any website or business. It can incur irreversible damage by exploitation of company and user data. This can be prevented by web security solutions through trusted sources that involve an array of features to eliminate such hazards.

Keeping the data secure is the main goal of investing in security solutions. It can be executed with backups, URL filtering, and SSL introspection.

Advantages of securing your website

A web security solution provides robust control over external traffic by inspecting layers of URLs and applications. It can help in understanding user data for future reference.

A few advantages of securing your website are as follows:

  • Malicious content security: The host-provided security solutions can recognize any malicious content by running it through its database and inspecting it for malware. This secures data exchange and mitigates hacker risks.
  • Data security: Valuable company and user data might be at risk anytime if the security solutions are not updated on time. A monitoring service will help safeguard sensitive information from unauthorized personnel.
  • Data-protection regulations: A company must comply with all the data-protection regulations imposed to increase control and transparency of organization solutions. It can help a company root out its vulnerable points and stabilize them on time.
  • Improved performance: Applications can be controlled through proper admin access and work safely. The admin access can be used to block any malicious links or sites, certain unidentified traffic could be blocked out to retrieve organic traffic.


It may seem that cyber security is not vital at the primary stages of website development for a business. This is debated especially for small-scale businesses. However, it is crucial to adopt security measures to grow and expand a business. A few security mistakes can be dodged initially to ensure the safety of company and user data. Following a few administrative protocols helps a business stay safer from random cyber attacks that damage and misuse sensitive databases.

Post tag :

Customer Education

WebInvent offers a multitude of Digital Marketing, Web Development, Business Productivity & Management Solutions backed by an extensive experience of over 7 years & trusted by over 1,200 businesses across 23 countries.




The Ultimate Managed Hosting Platform