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Which Platform Is Right for Running Ads for Your Business?

Instagram vs. Facebook vs. Google: Which Platform Is Right for Running Ads for Your Business?

A business must have a social media presence to grow and expand. Their customer reach matters the most when starting a business and looking for profits in the long run. Choosing the right platform for marketing and advertising becomes crucial as each platform has its criteria and popularity.

With growing digital marketing advancements and innovative ways to reach your target, advertising your business is the preliminary goal. The platforms that the business might select should be able to bring lucrative insights and organic traffic. Investing in marketing and advertising on every platform should do good for a business but many small-scale businesses or startups may be a bit hesitant about investments at the initial stage. So comparing such ideas and choosing the best preference would work in these cases.

The three giants of this field Instagram, Facebook, and Google algorithms are different from one another and each one hits strengths. Choosing and optimizing your marketing the right way can enhance your efficiency and customer service. A daily user won’t notice much difference other than a few features and design but for a business, it’s very different. 

Let us learn about a few characteristics of each platform. This would help us better understand the strengths and drawbacks of the platforms individually.

Leveraging marketing strengths from each platform could benefit a business in the long run and gain lucrative feedback. 

Differences of background in Instagram vs. Facebook vs. Google 

Instagram: Instagram has a wide variety of activities and features which makes it a hotspot for the younger generation who loves being indulged in reels and innovative digital advertising. According to reports, 14.6 percent of social media users choose Instagram as their favorite social media platform to surf, shop, and share. The device it is most used on is mobile phones, we find almost everyone from big businesses to small, available on Instagram to showcase their services creatively. 

Facebook: Facebook too has tougher competition than han Instagram but as per sources the percentage of people choosing it was 14.2 percent. People of all groups are seen using it regularly. Also known as ‘Meta’. It was founded in the year 2004 so the probability of more audience is the biggest benefit it provides as a social platform. It was the first social platform to connect and share with people worldwide safely with proper security. With digital advancements, people can now post ads and create ad campaigns on Facebook to boost their target audience reach.

Google: The biggest and most used platform of all time is incomparably Google. We all have come across Google ads now and then, they focus on relevance and quality more than quantity. The user will be able to see relevant information and ads and search for a product/service easily if they have been in the right direction. Our go-to search engine provides execution and delivery guidelines to everyone using Google ads as per algorithms and optimization for their business. A few features might be of high bid for small scale businesses which puts the high-bidding competitor in an advantageous position. 

Viewing audience rate of Instagram vs. Facebook vs. Google 

Instagram: Instagram is a fun and frolic social media platform where everything seems creative and flashy. With a simple layout and catchy filters, it’s a favorite destination for the youth to get their voices heard. It has over 2 billion monthly users who watch, like, and view each other’s posts daily. Staying up to date with the trends and creating scope for more each day.

Facebook: Widely preferred by family and friends, it has more than 2.9 Billion users worldwide. Founder ” Mark Zuckerberg ” keeps a strict policy of security features on Facebook to improvise and adapt to changing times. The users feel safer and participate in Facebook campaigns nowadays. We have seen a lot of improvement in the last few years during the pandemic as more and more people joined this social platform to express themselves and keep their businesses running.

Google: We have no doubts that Google individually has a monumental reach. A very wide range of audiences use it daily to search, find, or shop things. Each second, there are more than 40,000 hits on the search bar of Google. With trillions of searches every year, it is by far the biggest platform for businesses to be heard and seen. With changing modernization advancements such as AI and Machine learning, it has become more efficient and sophisticated. Google can offer the best potential audience like no other platform does. Its extensions and capacity to reach the population is by far the best method to get your business the presence it needs. Marking the highest PPC platforms that are widely used by businesses worldwide.

Engaging methodologies Instagram vs. Facebook vs. Google

Instagram: Audience engagement is crucial for a business to understand its insights and organic reach. Instagram developers provide tons of the latest features to engage with people and businesses. Some algorithms of engagement are likes, comments, saves, shares, posts, profile visits and link hits, and time spent on the post and profile. It has better insight creation options for brands and businesses to check their engagement with audiences on a deeper level. Providing analysis and reports for each post individually can help improve and create better marketing strategies with efficiency. With various tools available online, one can schedule and have engagement strategies for benchmarks and performance.

Facebook: An effective social platform with an immense reach also has simple and easy-to-engage features for all age groups. These are reactions, comments, share, save feeds, link hits, or groups and pages. Tracking organic reach is easier here too as many tools offer supportive add-ons and useful solutions to gain insights and analytics. Facebook photo posts have much higher engagement ratios which businesses can test out and check their growth ratio. However, engagement ratios on Facebook are lower than those on Instagram.

Google: Most advertisements on Google are photo posts, PPC, and text-based. However, as Google proudly showcases a better quality of advertising features, it successfully reached wider organic traffic. Google ads have some incredible features that can be used to expand the marketing horizon. Use different extensions, plugins, site backlinks, location targeting, relevant information usage for advertising, and many more. This accuracy makes it suitable for investing a lump sum and reaching your target audience. Their criteria are tailored in ways that suit different businesses in various strategies. It’s all about showcasing your products and services more appropriately and appealingly to drive business value.

What are the strengths of each platform?


In all means, it’s popular for its captivating visual experience. It is a great choice for people looking to engage in business relying on visual content. It appeals highly to younger audiences who are more likely to indulge in creativity and dynamic visuals. 

  • Catchy visualization: It is the platform that has the best visual engagement towards the audience. Very well in showcasing daily life, innovations, products in a more detailed manner, and various experiences. 
  • Engaging audience: Instagram is all about audience engagement and interactions. This platform can help create relatable brand awareness and social media presence. 
  • Interactive space: Businesses can focus on interacting with customers in real time. They can comment, like, and save their posts which builds connections and customer relationships. It will improve Customer relationships in the long run.
  • Demographics: If the business is targeting Gen Z, then Instagram can become their everyday go-to platform to engage with their customers and potential leads.


For many years, this platform has seen and done it all. We may even name it as the ‘all-rounder’ as it can be an excellent addition to your brand advertising strategy. It’s very versatile and has a wider sweep of users. 

  • Accurate target audience reach: With various tools available on Facebook advertising medium, businesses can target and exactly choose the market audience they want to reach. It works on interests, algorithms, browsing behavior, clicks, and more.
  • Dynamic advertisement: Facebook has many kinds of ad formats available to choose from. Anyone can start their ad campaign through images, videos, posts, and carousels that suit your marketing budget and needs. 
  • Widely preferred user ratio: Facebook has more than 2 billion users worldwide, which makes it an effective platform to showcase your product and services. A vast reach leads to better customer retention and brand awareness.
  • Demographics: This platform is more appealing to the middle of both generations, from young to old, all age groups have their Facebook accounts up and running every now and there. There is a higher chance that the business will be seen once in a while during their daily feed check.


Google has more hold over the marketing industry than any other. It is the supreme choice of most businesses that want value and quality over quantity. It has the most sophisticated tools and features to rely on when you are upscaling a business and want to reach an organic audience.

  • Relevant information: Audiences choose Google as their preferred platform to search for products and services. These users are almost always intent on finding information of all types on Google. This makes it perfect for brands and organizations to start their ad campaign and reach their target audience. The platform has proven to be the most reliable and efficient platform for data and informational needs.
  • Targeted SEO and keywords: This is a way to increase user engagement and build a potential customer base. With proper optimization, a business will have the upper hand in advertising in the right field. Relevant search terms are used to focus on brand advertising.
  • Demographics: Google has various plugins and tools for their ad formats. The search results are optimized in numerous ways as per relevancy. YouTube also helps in delivering the protection reach to business owners who want to start their channel and engage in visual representation. 


In these cases, there is no one-size-fits-all case. A business will rely on and promote its services or products on platforms that are related to its brand. It will align with their goals and brand. Organically reaching the target audience will become the prime strategy through a structured combination of such platforms. 

Always conduct thorough research before choosing any platform to start marketing. It is crucial to understand the audience and optimize content according to their preferences. Stay up to date with the latest trends and evolving features to get the best results in the long run.

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